On Nature’s side.
The farm is organic, and FIORANO’s respect for nature is its focal point. FIORANO’s 18 hectares of Marche countryside, on a hilltop overlooking the Adriatic Sea and the Sibillini Mountains, have been certified organic for more than 18 years. The land has been devotedly cultivated by our family, one of the first families in the area to adopt organic methods of cultivation. A family who has always believed in sustainable agriculture, to protect the quality of the food produced, of the landscape, and of life. A family who believes that making wine is not just about crushing grapes, but begins with a love of our beautiful land, and its inhabitants. We believe that through the high quality craftsmanship of our wine we can express the best of Italian agricultural knowledge. Because wine is not only an agricultural product, but a whole life embracing culture.
The founders of the company, Antonio Massi and Adriana Stracci, together with their daughters Paola and Alessandra and son-in-law Paolo, are the life and soul of Fiorano. Drawing on previous work experiences, we have created a new spirit that is infused in our products and evidenced by our passion and hard work.
The FIORANO winery was founded in 2003, from a previous company, which had until then owned and cultivated vineyards, olive groves, and arable land without actually processing the crops, as per the old traditional farming model. In 2003, we decided instead to start producing our own wine, organic from the outset, building a new organic winery from scratch. In addition, we forged a commitment to quality in the production of extra virgin olive oil, and undertook a first-rate renovation of the farmhouse, so as to be able to host paying guests.
From the off, and ahead of its time, FIORANO practised the philosophy described in the 2009 manifesto of the Winemakers of Europe, which states that “The winemaker is the one who takes care of the vineyard, the winery and sales in person, who gives rise to a wine that gives pleasure, fruit of the land and of his thought, expression of an authentic culture. He involves the consumer in his passion, and preserves and enriches the land and its biodiversity. ”
Over the years, our commitment – to an ecologically sustainable management of the winery and farm, to the recognisable style of our wines, to protecting the local environment, and to the quality of the accommodation we offer – has amply rewarded our efforts, putting FIORANO firmly on the map.
FIORANO was also co-founder of a new consortium of growers of organic brands “TERROIR MARCHE,” which aims to enhance and promote organic viticulture in le Marche, as well as the traceability of its wines, the conservation of its lands and towns, and the diffusion of cultures and practices for sustainable and inclusive economies.
Where we are- What we do
The FIORANO organic farm is located in Cossignano in the heart of the province of Ascoli Piceno, in the south of le Marche, central Italy. This area of le Marche is particularly well known for the high quality of its wines.
A small area of the Piceno, including Cossignano, is home to Rosso Piceno DOC and DOCG Offida Pecorino wines.
Our farm is located in the rolling hills just 15 km from the Adriatic Sea, about 50 km from the National Park of the Monti Sibillini. This ideal meeting point between sea breezes and Apennine temperature ranges contributes to a “terroir” that yields exclusive wines. We produce wines such as Rosso Piceno Superiore DOC and Offida Pecorino, which has recently been awarded the prestigious DOCG.
The soil type, typically clayey and/or sandy, is perfect for producing high quality grapes. The good temperature range, the low humidity and the breeze give rise to healthy grapes with the high-profile aromatic bouquet characteristic of FIORANO wines.
To produce our natural and organic wines, FIORANO uses natural methods of vinification of only our own organic grapes, without manipulation or addition of synthetic chemicals, and with respect for the natural maturation time of the wine, according to both the protocol of European law on organic wine production, and other even more restrictive parameters which we have set ourselves.
The principal starting point of FIORANO’s wine-making practice is to work optimally in the vineyard, in order to obtain a product as healthy as possible, and to minimise intervention at the vinification stage, by combining tradition and technological innovation.
The harvest is exclusively manual, in order to preserve the maximum integrity of the end product, to ensure that contamination does not occur in the field, and to avoid triggering premature fermentation.
The vinification of the grapes begins within a maximum of 1-2 hours from harvesting, and we avoid harvesting during the hottest part of the day. Different varieties of grapes, from different parts of the vineyard, are vinified and aged separately, in order to best preserve the valuable notes of each barrel.
We use a calibrated stemming and crushing method which leaves the grapes themselves largely intact. The wine is made in stainless steel, wood and/or amphora. Fermentations are carried out using our own indigenous yeasts,
Once fermented, a careful racking allows natural decanting and settling, and an organoleptic cleansing of the wine. Further leaving the wine on the lees for an appropriate period allows enrichment and qualitative evolution.
The use of sulphur, as antibacteria and antioxidant, is kept to an absolute minimum in the pre-bottling phase, ensuring an overall sulphur content well below the levels of European law for organic wines (see technical data sheets of the wines). The use of such low doses is only possible with grapes of the highest quality, extreme attention to hygiene, and an accurate fermentation.
The wines are organic certified
FINALIST 3 BICCHIERI GAMBERO ROSSO 2009
Silver medal BIODIVINO 2009
Best Wine in “GUIDA AI VINI D’ITALIA BIO” 2009
Silver medal BIODIVINO 2010
Best wine in “GUIDA AI VINI D’ITALIA BIO” 2011
Gold medal BIOLWINE 2011
Special comments on IL MIO VINO 2011
Slow wine in SLOW WINE 2012
Special mention BIOLWINE 2012
Gold medal BIODIVINO 2012
FINALIST TRE BICCHIERI – Gambero Rosso 2015
“SLOW WINE 2015″ – Guide Slow Wine 2015
THREE GLASSES – Gambero Rosso 2016
“SLOW WINE 2016″ – Guide Slow Wine 2016
“5 GRAPES” guide BIBENDA 2017
“SLOW WINE 2018″ – Guide Slow Wine 2018
“5 GRAPES “ Guide BIBENDA 2018
FINALIST “3 BICCHIERI ” guide GAMBERO ROSSO 2018
“5 GRAPPOLI” BIBENDA 2019
“Very Good Wine” Wein Plus- Germany 2019
SILVER MEDAL International Organic Wine Award
COMMENT on WALL STREET JOURNAL –NY by Lettie Teague- Sept 2019
5 GRAPPOLI BIBENDA 2020
“EXCELLENT wine Wein Plus 2019
3 “Shoots” Guida VITAE 2020
91 Points GUIDA VERONELLI 2020
BIOFACH 2009 Special mention
SILVER MEDAL AWC Vienna 2009
Best of Bio Wine 2009 “DELINAT”
SILVER MEDAL BIODIVINO 2009
SILVER MEDAL AWC Vienna 2011
SILVER MEDAL BIOLWINE 2011
GOLD MEDAL “Millesime Bio 2014″ , Montpellier, France
SILVER MEDAL Biodivino 2014
BEST OF BIO WINE 2014 Germany
Special Mention Best label “Concorso Nazionale delle etichette 2014″,
Best of BIO Wine 2015
SILVER MEDAL “AWC” Wien- Austria 2017
„Very good Wine“ Wein Plus Germany 2018
“Very Good Wine” Wein Plus Germany 2019
BRONZE MEDAL Decanter 2019
3 “Shoots” Guida VITAE 2020
91 POINTS- GUIDA VERONELLI 2020
GOLD MEDAL “MUNDUS VINI” 2020 -Germany